Target Audience Q&A

Above, we can see an interview with 16-17 year old about the horror genre. From this, I learnt that the films that they have listed as their favourite, are certified at a 15. One of the key elements of horror that seemed most popular from this video was unpredictability. Moreover, from this video, I can see that not having much of a narrative in the opening is also very popular. The main points in this video to make a successful horror film was; a unpredictability, high budget, well known institutions to release the film, a strong narrative, gore and an actor/actress who will draw people in to watch the film.

• I like the un-expectancy 
• Like the equilibrium and linear narrative 
• I like films where you do not know the endings

Number 1 thing you need to produce a successful horror film:

• Big budget
• Unpredictability
• Well-known institutions
• Strong narrative
• Gore
• Famous character

As our people that fit our target audience has stated that they like the un-expectancy of horror films, we will ensure that our opening is not predictable. Also, as they said that they like the equilibrium and linear narrative of horror films, so we have taken this information on board and have decided to make our opening with a linear narrative. Linking to the first point, we have made our opening so that you do not know the ending, this is in order to increase the tension. As one of the number 1 things that our target audience said that you need to produce a successful horror film was well-known institutions, so we have worked in synergy with Lionsgate, as they are very well known and respected in the industry.